Award Recipients

Lumsden Design is an award-winning interior design company based in London, creating destination experiences that are authentic extensions of a brand. For over 16 years, it has partnered with world-class brands, museums and visitor attractions enjoyed by millions worldwide, designing spaces that delight, inspire and create lasting impressions.

Working closely with its clients, Lumsden Design creates visionary experiences that engage audiences through thoughtful narrative, spatial design and cultural insight. Every project is carefully shaped around its cultural and historical context, creating memorable journeys of discovery, and meaningful emotional connections with visitors.

The company’s work focuses on creating commercial environments, including retail, restaurants and cafés, supported by immersive design approaches that extend into public spaces, such as welcome areas, corporate event venues and learning environments. It combines strategic thinking with creative design to deliver experiences that strengthen brand identity, enhance visitor engagement and support long-term commercial success.

Clients in the cultural sector include the Natural History Museum of Denmark, MoMA, the National Gallery, the National Railway Museum and M+ Museum in Hong Kong. In visitor attractions, the company has continued its partnership with Warner Bros. Worldwide Studio Tours and Retail on the expansion of Harry Potter attractions, while also collaborating with Netflix on the Netflix House immersive destinations.

The team is proud of the long-standing relationships the company has built with its clients. Its collaborative approach enables the team to understand clients’ ambitions, audiences and strategic goals, helping develop immersive retail and F&B environments that strengthen visitor engagement.

Understanding visitor demographics and connecting with local communities are central to the company’s work. The team believe cultural and visitor attractions have the power to inspire positive social impact, particularly among younger audiences who will shape a more inclusive future.

Delivering social value is fundamental to Lumsden Design’s approach. It believes responsible design should positively influence every stage of a project’s lifecycle, from concept through construction and operation. Through close collaboration with clients and local communities, the team create welcoming, accessible and engaging experiences that resonate with diverse audiences.

Through thoughtful collaboration, cultural understanding and responsible design, experiences are created that connect people, places and purpose.