Frugi (Cut4Cloth Limited)


Hornsby House,
Wheal Vrose Business Park,

Contact Details

Tel: +44 (0)1326 572828

Winners Of

  • 2020 Sustainable Development
  • 2020 International Trade
  • 2014 International Trade

Frugi, one of the UK’s best-selling organic children’s wear brands, is extremely proud to have been awarded not one but TWO Queen’s Awards for Enterprise: International Trade and Sustainable Development!

The Cornwall-based company is so very pleased to have been recognised for its continuous efforts in sustainability. It is on a mission to show the clothing industry that you can run a successful business whilst being sustainable and ethical.

Frugi has been putting the planet and people first ever since it began. It is certified by GOTS (Global Organic Textile Standard), which means its processes have a low impact on the environment. Frugi clothing is made using organic cotton, which by its very nature is better for the environment. Frugi organic cotton clothing is produced using 71% less water than conventional means. This is important as the water pollution impact of organic cotton has been shown to be 98% less than non-organic cotton production. No nasties are injected back into the ecosystem!

From the organic cotton farms through to the factories it works with; Frugi’s ethics and sustainability reach throughout its team and practices. The Frugi team works closely with its manufacturers, visiting regularly to ensure everyone adheres to the Frugi Code of Conduct. Furthermore, the company has a dedicated area on its website, ‘Planet Frugi’, where consumers can learn more about its sustainability and ethical efforts.

Frugi attracts passionate people who care about people and the planet as this outlook is ingrained within the company’s very core. The team has set up a ‘Green Committee’ of Frugi employees who meet regularly to discuss all things eco at Frugi HQ. The aims and objectives of the committee are to lead the way in environmental and business sustainability and to strengthen and reinforce Frugi’s business values.

At Frugi, sustainability is linked to ethics, which is why it donates 1% of annual turnover to charities that are making a difference in the lives of children and the environment. So far Frugi has donated over £580,000 to charities through its Little Clothes BIG Change project.