Award Recipients

Brand Hatchers – the Cardiff-based business behind international bestseller Brain Blasterz, a leading sour candy brand in Europe and the Middle East, as well as Nurture by Nature, and Guitar Lab – are honoured to have received the prestigious King’s Award for Enterprise in International Trade.

Founded by Emily Griffiths and her father Chris Howarth, the company has grown from a family start-up into a global player, with products sold in over 36 countries. Its brands lead categories across Europe, the Middle East and Amazon marketplaces in the UK, US and EU. “Winning this award is a huge honour,” says Emily. “We’ve always believed in growing internationally without compromising our people, culture or purpose.”

With a 14-strong team and a workplace rooted in flexibility and wellbeing, Brand Hatchers is redefining how global business can stay grounded in strong values. This award celebrates its dedication to global innovation, brand authenticity and a people-first approach – a winning formula for international success.